Top 5 Proven Ways to Grow Your Healthcare Business Today
Over 50 years later, this is no different for US healthcare businesses today. This past decade has seen record consolidation of independent practices, emerging health groups, and multidisciplinary payment models. Providers are creating innovative technology solutions. Services are delivered locally from around the globe. At the core of this record activity? Growing revenues by solidifying and then expanding a business’s reach throughout the care continuum.
Join forces with a top-tier consulting group to grow quickly and sustainably. Our consultants have compiled a quick list of the Top 5 Proven Ways to Grow Your Healthcare Business Today.
In our previous posts we have already reviewed:
1. Analyze what business you were expecting to get, but didn’t.
3. Get the word out about why you’re different.
Next up in the series, we will take a look at the fourth proven way to grow your healthcare business.
4. Refresh your pitch.
“We are all navigating this new normal together. As we lock arms virtually and try to help one another in the ways we can, our vast world suddenly feels a little smaller and a lot more connected. And for that, we are grateful.”
Michael Dell, founder of Dell.
It’s likely your business has changed through the pandemic. Some may have experienced slight changes. Some may have experienced dramatic changes. Some changes may have been temporary. Some changes may be here to stay. Consider undertaking a structured exercise to help you think through your value proposition, your target customer, and to refresh your pitch.
If you do not already have a pitch written down and circulated among your team, now is a great time to start this exercise! New to this? Consider hiring an experienced team who can take you easily through a proven process to execute this step. Your future self will thank you and you’ll wonder how you have grown to date without having completed this valuable exercise. To get started, an updated pitch may include information from the following questions:
- How are we unique in meeting the needs of our customers?
- How has our value changed?
- How are we addressing information security and or privacy concerns of our customers?
- And more generically,
- How would we define success over the next year?
- Do we have the data we need to make decisions?
Armed with a concise pitch, ensure your whole team understands it and buys in. Consider finding ways to get the content back in front of your team monthly to ensure everyone stays focused on a great customer experience.
“Innovation distinguishes between a leader and a follower.”
Steve Jobs, founder of Apple.
Interested but not sure how to do this? An experienced team can help teams distill their unique value proposition, identify testimonials that highlight this message, and get the word out in a way that grows revenues.
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