Top 5 Proven Ways to Grow Your Healthcare Business Today
Over 50 years later, this is no different for US healthcare businesses today. This past decade has seen record consolidation of independent practices, emerging health groups, and multidisciplinary payment models. Providers are creating innovative technology solutions. Services are delivered locally from around the globe. At the core of this record activity? Growing revenues by solidifying and then expanding a business’s reach throughout the care continuum.
Join forces with a top-tier consulting group to grow quickly and sustainably. Our consultants have compiled a quick list of the Top 5 Proven Ways to Grow Your Healthcare Business Today.
In our previous posts we have already reviewed:
1. Analyze what business you were expecting to get, but didn’t.
3. Get the word out about why you’re different.
Next up in the series, we will take a look at the fifth and final proven way to grow your healthcare business.
5. Invest in your future.
“The only strategy that is guaranteed to fail is not taking risks.”
Mark Zuckerberg
Achieving that higher rate of growth may take investments of time, money, and or effort. Short on capital? Attend local or national conferences with a clear plan for building your network. Or consider partnerships. Engage your top referral relationships. Ask them what you’re doing well and where you can improve. Working with a parallel service for shared referrals is an easy method to expand your customer base. Joint marketing can be helpful to announce your partnership. Joint sales can save customer time. Offer to write a review of your partner or co-write a paper together. All these mutually beneficial tactics are proven to work. And most of them are completely free!
First, be sure you’ve properly vetted all partners. Consider existing partners before taking on any new ones. Also, be sure you’re prepared to clearly communicate your value to a potential partner. Not having a clear, concise market story can end a possible partnership discussion quickly. See Part 4 of this series for more info.
Some levels of growth may require financial investment. Consider technologies that can help boost the audience for your service. A review of your website by an expert may be an important first step. SEO investments can drive viewership to your site, but consider this only after you’ve made improvements to your web presence. Then keep track of which investments yield your highest returns and reinvest accordingly.
